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I subscribeSeven of WFA’s strategic partners reflect on what will define marketing for the year…
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
Reversing the decline in creative communications effectiveness
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.