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I subscribeThe WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
Overview of the CMO Forum held remotely on September 8, 2021.
Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
Six industry leaders highlight the work that has impressed them most this year.
We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
Six industry leaders highlight the work that has impressed them in this strangest of years.
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.