Content & Innovation

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Content & Innovation

  1.    Recommended creative agencies in APAC
    Agency review & pitchingCreativityMarketing procurement

    Recommended creative agencies in APAC

     WFA member benchmark. For additional details, please log in.

    Read more about "Recommended creative agencies in APAC"
  2.    Survey on content production-data and benchmarking
    Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  3.    Webinar: Content in a connected world

    Webinar: Content in a connected world

    In this hyperconnected world, how we can make our proposal relevant?

    Read more about "Webinar: Content in a connected world"
  4.    5 ways to make newsrooms & content more effective
    CreativityMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"
  5.    Content marketing survey results
    Organisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

    Read more about "Content marketing survey results"

Our upcoming events

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  1. Open to all GARM members

    More information Register for this meeting

  2. There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.

    More information Register for this meeting

  3. In-House Forum

    30 May 2024

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

  4. Open to all GARM members

    More information Register for this meeting

  5. External meeting: ProcureCon Marketing Europe 2024

    London United Kingdom

    04 Jun 2024

    We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London. 

    More information Register for this meeting

  6. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

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