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    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

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    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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    Benchmark on sensory and behavioural marketing

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  5.    The elements of digital transformation
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  6.    Benchmark on splitting strategic media planning from buying
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    Benchmark on splitting strategic media planning from buying

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  7.    Survey on media management in the US
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"
  8.    Benchmark on working with digital asset management suppliers
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    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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Our upcoming events

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  1. Open to all GARM members

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  2. There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.

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  3. In-House Forum

    30 May 2024

    For global/regional in-house agency leaders and specialists

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  4. Open to all GARM members

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  5. External meeting: ProcureCon Marketing Europe 2024

    London United Kingdom

    04 Jun 2024

    We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London. 

    More information Register for this meeting

  6. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

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