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I subscribeWFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
WFA benchmark on In-housing Digital Media, from an agency point of view
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
A benchmark on examples of job descriptions for (junior) marketing capability roles.
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.