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InfluencersInfluencersAIMajor brands wary of using AI influencers
Read more about "Major brands wary of using AI influencers"New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
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AI (Artificial Intelligence)Content & InnovationAIWFA at Grab, Meeting Overview (April 2025)
Read more about "WFA at Grab, Meeting Overview (April 2025)"Overview of the event held at Grab HQ in Singapore on the 24th of April.
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AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technologyAI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
WFA videos & webinars
WFA Global Marketer Week 2025 | Highlights from Brussels
WFA Global Marketer Week 2025 | Seth Godin’s marketing insights
WFA Global Marketer Week 2025 | One big trend for the marketing industry
WFA Global Marketer Week 2025 | One big message for the marketing industry
WFA Global Marketer Week 2025 | What makes the marketer of the future? - part 2
WFA Global Marketer Week 2025 | What makes the marketer of the future? - part 1
WFA Marketer of the Future 2025
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AI (Artificial Intelligence)Agency managementConsumer insightIn case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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ChannelsMedia transparencyMedia price inflation trending towards long-term averages
Read more about "Media price inflation trending towards long-term averages"The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
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WFA President’s Awards recognise five key industry initiatives in 2025
Read more about "WFA President’s Awards recognise five key industry initiatives in 2025"Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the…
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On Cathay Pacific's marketing secret plus lessons from Asia | WFA #BetterMarketingPod with Ed Bell
On navigating culture, meaning and purpose | WFA #BetterMarketingPod with Dr. Marcus Collins
On "hushing" and Gen Alpha | WFA #BetterMarketingPod with Dr Frederique Covington Corbett, UNICEF
On being AI-able | WFA #BetterMarketingPod with Mark Ritson and his AI alter ego, the Ritbot
On redefining customer proposition at Primark | WFA #BetterMarketingPod with Michelle McEttrick
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WFA Media Forum, Privacy & Tech Forum (open to all WFA members)
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Bias in AI and inclusive prompting: identifying and challenging bias in AI tools
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For global/regional in-house agency leaders and specialists
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Join us in Singapore where we will be uniting WFA’s marketing communities around a common goal.
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Join WFA inclusive marketing strategic partner, Creative Equals, for their signature inclusive marketing conference in London, RISE.
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WFA is partnering with ProcureCon Australia at Hilton Sydney, Australia.
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
