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WFA Global Marketer Week 2025 | Highlights from Brussels
WFA Global Marketer Week 2025 | Seth Godin’s marketing insights
WFA Global Marketer Week 2025 | One big trend for the marketing industry
WFA Global Marketer Week 2025 | One big message for the marketing industry
WFA Global Marketer Week 2025 | What makes the marketer of the future? - part 2
Discover the latest industry knowledge
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Insight Forum Meeting Overview, Global Marketer Week (March 2025)
Read more about "Insight Forum Meeting Overview, Global Marketer Week (March 2025)"Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer…
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AIAIWFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
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AIInfluencersInfluencersAIMajor brands wary of using AI influencers
Read more about "Major brands wary of using AI influencers"New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
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AIContent & InnovationAIWFA at Grab, Meeting Overview (April 2025)
Read more about "WFA at Grab, Meeting Overview (April 2025)"Overview of the event held at Grab HQ in Singapore on the 24th of April.
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AIMarketing technologyAIMarketing technologyMarketing technologyAI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticSpotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
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AIContent & InnovationAIWFA Survey: using and governing AI influencers
Read more about "WFA Survey: using and governing AI influencers"WFA research on how brands are using and governing AI influencers.
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What’s holding back brilliant ideas?
Read more about "What’s holding back brilliant ideas?"The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…
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Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Join us in Singapore where we will be uniting WFA’s marketing communities around a common goal.
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According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among brands, alongside legal and ethical risks. To help marketers navigate these challenges and overcome roadblocks, WFA is expanding its webinar series to focus on AI.
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Join WFA inclusive marketing strategic partner, Creative Equals, for their signature inclusive marketing conference in London, RISE.
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WFA is partnering with ProcureCon Australia at Hilton Sydney, Australia.
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For senior European public/government affairs professionals and national advertiser associations
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.