News from down under
The WFA Global Marketer Week was held in Sydney from 24 - 28 March 2014. Highlights and further coverage are below.
Highlights from Global Marketer Conference 2014
Marc Mathieu, Unilever
John Hegarty, Bartle Bogle Hegarty
John Kearon, BrainJuicer
Colin Currie, Adidas Greater China
James Thompson, Diageo Reserve
Michael Birkin, Acer
Highlights from Sydney 2014
Advice from Global Marketers
Marketing Buzz Words
WFA marketers on the future of marketing
Download global marketing insights from our international partners
All the things you needed to know about decoupling but were too afraid to askDecouple and Connect
How procurement executives can help manage marketing spendMarketing Procurement: similar but different?