Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
19/12/2014

Digital Advertising Alliance publishes 2014 European Advertising Consumer Research Index

New research shows foundations for growth of European industry initiative that gives consumers transparency & control over advertising choices

Awareness of the OBA Icon has Doubled in Britain and 1 in 25 European Consumers Have Visited the Your Online Choices website.
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12/12/2014

US study reveals extent of advertising bot fraud

Advertisers will lose $6.3B globally to bots in 2015, study shows
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12/12/2014

Philippine association releases survey on advertisers' attitudes towards mobile marketing

The number of Philippine marketers investing in mobile has increased, while marketer satisfaction over mobile's ROI has improved.
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