Slovenian Ad Festival announces Cannes winning speakers

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27/02/2014
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For the very first time this year, the Slovenian Advertising Festival (SOF), organized by the Slovenian Advertising Chamber, the WFA's local member, has announced top line international speakers, with big names jetting in from Tokyo, San Francisco, London and Antwerp to address delegates. The Festival is the largest annual marketing and advertising event in Slovenia and takes place annually in Portoro%u017E from 26 to 28 March.

The speakers will include Kentaro Kimura, the executive creative director and Co-CEO at Hakuhodo Kettle, Tokyo, which won 13 lions at last year's Cannes Festival. In Cannes, Kentaro Kimura enthralled the participants with his lecture entitled 1 + 1 = 3: A Formula for Creative Alchemy.

Geoffrey Hantson, the executive creative director of Duval Guillaume Modem has won multiple international Grand Prix awards and golds and silvers at all the major festivals, including Cannes, Eurobest, Clio and One Show. In the last 2 years, the agengy managed to collect 25 Cannes Lions, eleven of which were gold – and were named agency of the year in the Media category.

Other speakers include Claudia Navarro (Marketing Communication Manager for Central and Southern Europe at the Coca-Cola Company), Dr Christoph Engl (Managing Director of Brand: Trust), Lazar D%u017Eami%u0107 (ex-Strategic Planning Director at Kitcatt Nohr Digitas), Yannick Carriou (Global CEO, Ipsos MediaCT and Ipsos ASI), Francis Currie (Francis Currie Consulting), Dr Ian Sutherland (Deputy Dean of Research and Director of the PhD programme at IEDC – Bled School of Management), Zenel Batagelj, Partner at Valicon, and CEO's of the biggest companies in the region: Theodore M. Kyriakou, Antenna Group, Emil Tedeschi, Atlantic Grupa, d.d., Zvonimir Mr%u0161i%u0107, Podravka d.d., Toni Bala%u017Ei%u010D, MBA IEDC, Mercator, d.d., and Toma%u017E Berlo%u010Dnik, Petrol, d.d.

The theme of the festival will be New relations, new relationships in marketing and advertising: Changing the driving force of our business. Predicts Barbara Modic, President of the festival and Director of Pristop Media: “Business and communication successes are the result of true relationships: the right relation between brands and consumers, between taking risks and being cautious, between using technologies and true creativeness. That is why we will ask ourselves what kind of relationship do brands and consumers have, what kind of relationship do creativity and effectiveness have, how do we create successful communication teams and is the use of technology decisive for the success or does a good story have a bigger impact?"

The Slovenian Advertising Chamber, the organizers of the festival, has prepared a special offer for the delegates from the region. For more information, please contact sof@soz.si or visit www.sof.si/en.


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