WFA APAC Regional VP Rahul Welde outlines media & marketing priorities

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30/11/2010
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Rahul Welde, WFA's Regional Vice-President (Asia-Pacific) was interviewed recently in Singapore by Marketing Interactive. Click here for the full video.

Rahul, who is Vice-President - Media, Unilever (Asia, Africa, Middle East and Turkey), talks about the growing importance of the region and some challenges facing members. Two major priorities for advertisers are the challenges of developing truly integrated marketing campaigns in the face of ever expanding digital possibilities, and difficulties of measuring ROI of marketing investments.

WFA was present in Singapore as part of its APAC Media & Marketing Network meetings.

For more information on this network, please contact Robert Dreblow r.dreblow@wfanet.org


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