Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
29/02/2012

Belgian Book It session to shed light on 'the age of conversations'

Belgian best-selling author Steven van Belleghem's new book 'De Conversation Company' will take centre stage at UBA's first 'Book It' event of the year on March 8th. This session will highlight the great potential of conversations that marketers can exploit, and will give tips to marketers willing to turn their company into 'a conversation company'.
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29/02/2012

Americans launch guidelines for agency search

Agency search has become an increasingly important industry dynamic. The growth of emerging digital, mobile and social media has led to a proliferation of new agencies and an expanded client interest in exploring specialist expertise to complement (or replace) existing agencies of record.
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29/02/2012

Australian association Chairman steps down

After three years, Joe Talcott previously of McDonald's and News Limited, has stepped down from his role as AANA Chairman. “During this time, AANA membership has grown by over 15% and the Association has tackled several challenging industry and regulatory issues” said CEO Scott McClellan. “Under his chairmanship, AANA has forged healthy working relationships throughout the Advertising, Marketing and Media Industry.”
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29/02/2012

Indian association opposes premium charges for 'HD advertising space'

With the increasing digitalisation of Indian Cable & Satellite TV broadcasts, some Indian TV channels have started offering a separate High Definition (HD) feed on top of their regular channels for compatible TVs. While channels, programming and timings remain the same, broadcasters are now starting to sell advertising space separately on HD feeds from the regular channels.
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29/02/2012

Swedes celebrate tenth annual “Big Marketer Day”

This year's Big Marketer Day will take place on 18 April in Stockholm. The full day programme will feature three panels and a number of high-level speakers including Birgitta Ohlsson, Minister for EU Affairs, Stina Honkamaa, CEO Google Sweden, and Michael Treschow, Chairman of Unilever.
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29/02/2012

Speakers named for Global Marketing Conference in New York

The event will seek to inspire US marketers with examples of great brand communications from around the world, while also helping international colleagues gain insights from the US.
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29/02/2012

Draft EP report “deplores” HFSS advertising aimed at children and young people

The European Parliament (EP) has published a draft report on “vulnerable consumers,” deploring the marketing of products high in fat, salt and sugar (HFSS) to children and young people.
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