Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
15/03/2012

WFA announces new look leadership team

Representatives from Coca-Cola, GAM, General Mills, Kraft, Tata Group,
UCB and Unilever join executive committee
More info
14/03/2012

Global marketing budgets to shift to emerging markets

International advertisers still look to the US for best practices
But US marketers fail to pay enough attention to other markets
More info
05/03/2012

A-B InBev CMO on global marketing

With more than 800 million active users, Facebook may be the ultimate “social network,” but in Chris Burggraeve's mind, what people crave most in life are real, authentic, person-to-person encounters.
More info
01/03/2012

Best practice for e-commerce

WFA members have provided guidance on the best way to ensure that e-commerce operations maximise profitability and effectiveness.
More info
29/02/2012

Belgian Book It session to shed light on 'the age of conversations'

Belgian best-selling author Steven van Belleghem's new book 'De Conversation Company' will take centre stage at UBA's first 'Book It' event of the year on March 8th. This session will highlight the great potential of conversations that marketers can exploit, and will give tips to marketers willing to turn their company into 'a conversation company'.
More info
29/02/2012

Americans launch guidelines for agency search

Agency search has become an increasingly important industry dynamic. The growth of emerging digital, mobile and social media has led to a proliferation of new agencies and an expanded client interest in exploring specialist expertise to complement (or replace) existing agencies of record.
More info
29/02/2012

Australian association Chairman steps down

After three years, Joe Talcott previously of McDonald's and News Limited, has stepped down from his role as AANA Chairman. “During this time, AANA membership has grown by over 15% and the Association has tackled several challenging industry and regulatory issues” said CEO Scott McClellan. “Under his chairmanship, AANA has forged healthy working relationships throughout the Advertising, Marketing and Media Industry.”
More info