Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
23/12/2011

The proof that food marketing self-regulation works

Cynics may point to the current economic crisis as a deterrent to statutory restrictions. But the single biggest reason why regulators have deferred taking any final decision is because self-regulation is quite patently working.
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22/12/2011

Five tips for benchmarking creative agency costs

WFA research has identified five tips that help advertisers gain a solid understanding of creative agency costs when they are pitching for your business.
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22/12/2011

How to set a global media and marketing budget

Ten companies, all within the top 50 biggest spenders globally and operating seven different categories have contributed to a survey on the process of setting budgets.
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21/12/2011

Ian Hutchinson to Chair WFA Media Committee

Ian Hutchinson, Worldwide Media Director for Reckitt Benckiser, has been announced as the new Chairman of the WFA Media Committee
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20/12/2011

French release Charter on responsible communications

On 9th December, The French Advertiser Association (UDA) released the fourth edition of its charter for responsible communications (Charte d'engagements des annonceurs pour une communication responsible) before an audience of advertisers, communication and CSR professionals. This year, its signatories presented a record 819 examples of best practice in responsible marketing communications.
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20/12/2011

Irish publish “Advertiser's Toolkit"

The Association of Advertisers in Ireland (AAI) has published an "Advertiser's Toolkit" which seeks to bring together a collection of insights from AAI seminars and member events. The toolkit will be circulated to AAI members in January.
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20/12/2011

US Senate hearings voice regret at ICANN decision on internet domain names

The US Senate has held two hearings* to discuss the Internet Corporation for Assigned Names and Numbers (ICANN) decision to increase the availability of generic top level domains (gTLDs), due to come into force on 12 January 2012.
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20/12/2011

Spanish warn against possible Antena 3 / La Sexta merger

The Spanish Advertiser Association (AEA) has warned against a possible merger between TV channels Antena 3 and La Sexta. If the merger were to take place, 85.6% of TV investments would be controlled by only two groups, a situation that that could risk resulting in a less competitive landscape as well as a loss of quality content.
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