Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
29/02/2012

Indian association opposes premium charges for 'HD advertising space'

With the increasing digitalisation of Indian Cable & Satellite TV broadcasts, some Indian TV channels have started offering a separate High Definition (HD) feed on top of their regular channels for compatible TVs. While channels, programming and timings remain the same, broadcasters are now starting to sell advertising space separately on HD feeds from the regular channels.
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29/02/2012

Swedes celebrate tenth annual “Big Marketer Day”

This year's Big Marketer Day will take place on 18 April in Stockholm. The full day programme will feature three panels and a number of high-level speakers including Birgitta Ohlsson, Minister for EU Affairs, Stina Honkamaa, CEO Google Sweden, and Michael Treschow, Chairman of Unilever.
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29/02/2012

Speakers named for Global Marketing Conference in New York

The event will seek to inspire US marketers with examples of great brand communications from around the world, while also helping international colleagues gain insights from the US.
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29/02/2012

Draft EP report “deplores” HFSS advertising aimed at children and young people

The European Parliament (EP) has published a draft report on “vulnerable consumers,” deploring the marketing of products high in fat, salt and sugar (HFSS) to children and young people.
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29/02/2012

Pre-rolls: discovering best practice

Brands that simply re-use their TV ads online are missing out on a major communications opportunity. Mathias Giloth reports.
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28/02/2012

Topics for National Associations Council meeting announced

WFA has announced the themes for the upcoming Council meeting in New York on Friday 16th March.
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23/02/2012

US unveils privacy “Bill of Rights”, endorses industry “Do Not Track” framework

On Thursday 23 February, the White House unveiled an administration White Paper outlining a blueprint for privacy regulation, including a "Consumer Privacy Bill of Rights"%u2014a set of principles intended to guide how businesses handle consumers' personal information%u2014and steps to incorporate those principles into federal regulations.
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