Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
16/01/2012

WFA members reveal search marketing strategies

WFA members reveal search marketing strategies
Big increase in use of search specialists
Mobile and social search still lack dedicated budgets
Strong increase in output-based remuneration
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04/01/2012

WFA announces six new corporate members

Six major multinationals have joined the World Federation of Advertisers, adding to its existing 63 corporate members. The new recruits are global retailers Metro and Ikea, energy drinks brand Red Bull, financial leader American Express, business conglomerate Tata and tortilla and corn flour giant Gruma.
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23/12/2011

The proof that food marketing self-regulation works

Cynics may point to the current economic crisis as a deterrent to statutory restrictions. But the single biggest reason why regulators have deferred taking any final decision is because self-regulation is quite patently working.
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22/12/2011

Five tips for benchmarking creative agency costs

WFA research has identified five tips that help advertisers gain a solid understanding of creative agency costs when they are pitching for your business.
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22/12/2011

How to set a global media and marketing budget

Ten companies, all within the top 50 biggest spenders globally and operating seven different categories have contributed to a survey on the process of setting budgets.
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21/12/2011

Ian Hutchinson to Chair WFA Media Committee

Ian Hutchinson, Worldwide Media Director for Reckitt Benckiser, has been announced as the new Chairman of the WFA Media Committee
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20/12/2011

French release Charter on responsible communications

On 9th December, The French Advertiser Association (UDA) released the fourth edition of its charter for responsible communications (Charte d'engagements des annonceurs pour une communication responsible) before an audience of advertisers, communication and CSR professionals. This year, its signatories presented a record 819 examples of best practice in responsible marketing communications.
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20/12/2011

Irish publish “Advertiser's Toolkit"

The Association of Advertisers in Ireland (AAI) has published an "Advertiser's Toolkit" which seeks to bring together a collection of insights from AAI seminars and member events. The toolkit will be circulated to AAI members in January.
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