Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
01/12/2011

Germans hold 16th annual conference

On November 10th, OWM held its 16th annual Conference in Berlin. More than 300 delegates joined discussions and presentations based on the theme of 'ROI in Marketing Communications: How do companies get the most out of their marketing spend?'.
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01/12/2011

APAN seminar looks at changing Portuguese media habits

On November 21st, APAN held a seminar designed to increase understanding of new media habits in Portugal. This included a presentation of results of research commissioned by APAN and conducted by GfK Metris, highlighting differences in media habits of youngsters (15-24 years old) versus the rest of the population.
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01/12/2011

Swedes publish cookie guidelines

The Association of Swedish Advertisers (Svenska Annonsörer) has, together with IAB Sweden, the Confederation of Swedish Enterprise Delegation for Market Law (NDM), the Swedish Association of Communication Agencies, the Swedish Association of Media Agencies and the Swedish Media Publishers' Association published guidelines for the use of cookies online.
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01/12/2011

AANA released a revised Code of Ethics (Australia)

AANA has revised its Code of Ethics, making several amendments to broaden its scope and remove any ambiguity as to whether advertisements in the rapidly growing online and digital media sector are covered.
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01/12/2011

Indian SRO, ASCI, holds self-regulation conference

On November 17th, the Advertising Standards Council of India (ASCI) organised a conference, entitled “Strengthening Self-Regulation of Advertising Content” in Delhi.
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01/12/2011

Best practices in association management

WFA was recently asked to participate in an evaluation of Brussels based trade associations by an MBA student from Vlerick Leuven Gent Management School, Belgium.
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30/11/2011

Need to know: Trading Desks

Agencies are now buying digital advertising via trading desks. Federica Aperio highlights what advertisers need to know.
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29/11/2011

Brands to change marketing to under 12s on websites

Major brands announce marketing commitments for brand websites
McDonald's signs up to “EU pledge” group
European children exposed to less food marketing than in 2005
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