Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
29/08/2011

USA Touchpoints set to offer marketers consumer centric holistic measurement

USA TouchPoints will equip 2,000 American consumers with smartphones loaded with a special app that allows them to record their media usage at half-hour intervals throughout the day.
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05/08/2011

eMarketer: “Maintaining Engagement on Large Facebook Pages”

On a per-user basis, “likes” began to decrease for pages with more than 100,000 fans, then rose again for pages with 1 million to 2.5 million followers.
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31/07/2011

Beyond Twitter, Facebook: Social media use in BRIC markets

UM, formerly Universal McCann, found that 79.3% of internet users in Russia managed a social network profile in 2010. In China, more than 68% did the same. But each country has its own unique social networks that leave Facebook and Twitter on the sidelines.
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28/07/2011

New ISBA (UK) President

Jon Woods, General Manager of Coca-Cola UK and Ireland, has been appointed by ISBA to succeed Mark Hunter, CEO of Molson Coors, who steps down after two years in the President's role.
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28/07/2011

The Advertisers Business Group's (Gulf Cooperation Council) new Board of Directors reports on key initiatives

The new ABG Board members have been officially announced on July 20th, 2011 with the nomination of the Chairman, Mr. Fadi Ghosn (see picture), the Vice Chairman, Mr. Raef Labaki, and members of the board, Mr. Ghayath Sioufi, Mr. Vincenzo Ventricelli, Mr. Chris Saldanha, Mr. Rami Damanhouri, Mr. David Porter.
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28/07/2011

UBA (Belgium) to organise its yearly CEO Breakfast event

The next CEO Breakfast will take place on September 9th 2011, with confirmed CEOs from the media sector, advertisers and UBA's Board of Directors.
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28/07/2011

CANA (China) to set up a Marketers Network

The China Association of National Advertisers (CANA) Marketers Network is a new group exclusively for national and multinational client-side marketing leaders who are working in China.
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28/07/2011

Sveriges Annonsörer (Sweden) to launch a new set of free Media Smart teaching materials

Media Smart has launched a brand new set of free teaching materials for children in lower primary school.
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