Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
30/11/2011

Need to know: Trading Desks

Agencies are now buying digital advertising via trading desks. Federica Aperio highlights what advertisers need to know.
More info
29/11/2011

Brands to change marketing to under 12s on websites

Major brands announce marketing commitments for brand websites
McDonald's signs up to “EU pledge” group
European children exposed to less food marketing than in 2005
More info
29/11/2011

EU Commissioner praises industry food marketing pledge

European Commissioner for Health and Consumer Protection, John Dalli, today praised the EU pledge as “an important step in the right direction”.
More info
29/11/2011

The evolution of payment strategies for media agency services

Just how much you should pay a media agency is an issue that many marketers struggle with. The area is complex and it's not always obvious just how much agencies are earning through media owner rebates and other forms of income.
More info
29/11/2011

Advertising to kids remains on Euro Parliament agenda

Despite receiving praise the from the European Commission on how it is self-regulating food marketing, the industry still faces a number of challenges on the sensitive issue of marketing to children.
More info
28/11/2011

13 tips for digital marketers

WFA has launched Project Reconnect to try and provide guidance to marketers so that brand communications more closely reflect what people really want and expect from brands.
More info
28/11/2011

Five tips for better natural search

A benchmark amongst WFA Digital Network members has identified five key measures that can assist marketers who want to ensure branded sites and content appears higher up the natural search lists.
More info
24/11/2011

eMarketer: "Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013"

Worldwide social network ad revenues will reach $5.54 billion this year, eMarketer estimates, with just under half that amount, $2.74 billion, coming from the US market.
More info