Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
08/12/2011

Leading global alcohol producers launch global Guiding Principles for Responsible Beverage Alcohol Marketing

Representing 11 leading global alcohol producers, the International Center for Alcohol Policies (ICAP; www.icap.org) today announced the release of Guiding Principles for Responsible Beverage Alcohol Marketing.
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01/12/2011

How the UN weighed in on food marketing + WFA Webinar

“NCDs are 'the AIDS' of our generation”
Member of Young People's NCD Action Network, Moscow, April 2011
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01/12/2011

Portuguese hold Effie Awards

The seventh edition of Portuguese Effie Awards took place on November 17th at the New University of Lisbon. This year, more than 50 cases were submitted and 41 were nominated across different categories.
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01/12/2011

Argentinians promote efficiency and transparency in media buying

To increase efficiency of advertising investments and to improve transparency in media buying, the Argentinian Association's (CAA) Media Committee has promoted the use of media data pool benchmarking or real media cost benchmarking, a common good practice across more mature markets.
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01/12/2011

Germans hold 16th annual conference

On November 10th, OWM held its 16th annual Conference in Berlin. More than 300 delegates joined discussions and presentations based on the theme of 'ROI in Marketing Communications: How do companies get the most out of their marketing spend?'.
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01/12/2011

APAN seminar looks at changing Portuguese media habits

On November 21st, APAN held a seminar designed to increase understanding of new media habits in Portugal. This included a presentation of results of research commissioned by APAN and conducted by GfK Metris, highlighting differences in media habits of youngsters (15-24 years old) versus the rest of the population.
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01/12/2011

Swedes publish cookie guidelines

The Association of Swedish Advertisers (Svenska Annonsörer) has, together with IAB Sweden, the Confederation of Swedish Enterprise Delegation for Market Law (NDM), the Swedish Association of Communication Agencies, the Swedish Association of Media Agencies and the Swedish Media Publishers' Association published guidelines for the use of cookies online.
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01/12/2011

AANA released a revised Code of Ethics (Australia)

AANA has revised its Code of Ethics, making several amendments to broaden its scope and remove any ambiguity as to whether advertisements in the rapidly growing online and digital media sector are covered.
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