Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.

Draft EP report “deplores” HFSS advertising aimed at children and young people

The European Parliament (EP) has published a draft report on “vulnerable consumers,” deploring the marketing of products high in fat, salt and sugar (HFSS) to children and young people.
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Pre-rolls: discovering best practice

Brands that simply re-use their TV ads online are missing out on a major communications opportunity. Mathias Giloth reports.
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Topics for National Associations Council meeting announced

WFA has announced the themes for the upcoming Council meeting in New York on Friday 16th March.
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US unveils privacy “Bill of Rights”, endorses industry “Do Not Track” framework

On Thursday 23 February, the White House unveiled an administration White Paper outlining a blueprint for privacy regulation, including a "Consumer Privacy Bill of Rights"%u2014a set of principles intended to guide how businesses handle consumers' personal information%u2014and steps to incorporate those principles into federal regulations.
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Gruma joins the World Federation of Advertisers

Gruma, one of Mexico's largest food manufacturers and worldwide leader in corn flour and tortilla production has today announced that it is joining the World Federation of Advertisers.
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WFA to host Project Reconnect panel during Global Marketer Week 2012

Project Reconnect was launched April 2010 with a view to bringing marketers and consumers closer together.
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Four tips for sourcing promotional merchandising

WFA research has identified four tips that help advertisers procure promotional merchandising material more effectively and efficiently.
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