Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
27/10/2011

UK report evaluates “contribution of advertising to the UK economy"

Credos, the UK advertising industry's independently-governed think tank launched by the Advertising Association in 2010, is organising a research briefing on the economic value of advertising on November 3rd in London. The event will mark the launch of their report The Contribution of Advertising to the UK Economy, written in partnership with The Work Foundation.
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27/10/2011

What you told us in Beijing

Interviews of WFA corporate and national association members in Beijing: what does the WFA global network offer you? how can global marketers succeed in China? how important is responsible marketing in China?
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27/10/2011

eMarketer: "Mobile Shines Amid Rising Digital Ad-Spending"

Global ad spending will still approach $500 billion this year, eMarketer estimates, and digital advertising will remain a star performer following a 2010 in which growth in online ad spending outpaced all other platforms in most mature markets.
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10/10/2011

WFA's media, marketing & procurement meetings take place in Asia

On 5-7 October WFA ran meetings in Singapore for its APAC based corporate contacts and its advertiser association members based in the region.
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29/09/2011

WFA members evolve media agency remuneration strategies

The World Federation of Advertisers has released the results of its latest survey into the way that the world's biggest advertisers pay for media agency services.
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28/09/2011

WFA Global Marketer Week 2012

The WFA Global Marketer Week 2012 will take place in New York City from Tuesday, March 13 to Friday March 16, 2012.
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26/09/2011

Finns celebrate 60th anniversary

The annual Finnish Advertisers Day took place on 15th September and coincided with the 60th anniversary of the organization.
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26/09/2011

Dutch organize "24 hours of Advertising"

On 12th October, the Dutch Association of Advertisers (BVA) and the Dutch Association of Advertising Agencies (VEA) will co-organize the " 24 hours of Advertising: I LIKE IDEAS".
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