Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
15/04/2011

National Association Council (NAC): Annual meeting

Over 25 national advertiser association representatives met in Beijing on April 15th and exchanged experiences on the launch of new membership services.
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14/04/2011

New industry standard for Online Behavioural Advertising in the EU

WFA, in partnership with the leading associations representing the European advertising industry, has set out its commitment to implement an industry-wide self-regulatory standard for online behavioural advertising (OBA).
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13/04/2011

Project Reconnect identifies consumer preconditions for online marketing

The World Federation of Advertisers (WFA) and Firefly Millward Brown have unveiled the initial results of Project Reconnect, the first ever industry-consumer collaboration to define the preconditions for brand behaviour online.
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13/04/2011

WFA/CANA holds Global Advertiser Week in China

From April 11th - 15th, WFA and the China Association of National Advertisers (CANA) co-hosted the 2011 Global Advertiser Week in Beijing, China. The showpiece event, the Global Advertiser Conference, brought together over 700 delegates, including 150 delegates from over 30 countries.
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12/04/2011

WFA/Forbes Insights research reveals China marketing challenges

Current marketer focus is on building awareness in China. Chinese brands prepare to expand into other markets.
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01/04/2011

Asuncion: Una neuva agenda continental - 10a Reunion Regional WFA LATAM

Por: Jorge Merino, Vice-Presidente Regional WFA-LATAM
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01/04/2011

Association of Swedish Advertisers launches “wiki forum”

The Association of Swedish Advertisers (SA) has launched a wiki on their webpage; a type of website that allows the creation and editing of any number of interlinked web pages via a web browser. It takes its name from Wikipedia, the popular web-based, collaborative encyclopaedia.
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