Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
30/04/2011

ISBA launches mobile and digital measurement guides

ISBA has launched two new best practice guides for digital advertisers to help brands make more strategic decisions.
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28/04/2011

US Inter-Agency Working Group (IWG) publishes draft nutritional standards for food marketing to children

The Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts published today follow a tentative proposal tabled by the IWG on 15 December 2010, which raised significant concern from an industry perspective.
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15/04/2011

Idorenyen Enang becomes Regional Vice-President for Africa

Idorenyen (Idy) Enang, President of the Nigerian Advertisers Association (ADVAN) and Managing Director of Samsung Electronics at Samsung West Africa has become the WFA Regional Vice-President for Africa.
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15/04/2011

Mario Davis announced as new regional VP for Latin America

Mario Davis, President of the Chilean Advertiser Association (ANDA Chile), has replaced Jorge Merino, former President of ANDA Peru, as WFA Regional Vice-President, Latin America.
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15/04/2011

National Association Council (NAC): Annual meeting

Over 25 national advertiser association representatives met in Beijing on April 15th and exchanged experiences on the launch of new membership services.
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14/04/2011

New industry standard for Online Behavioural Advertising in the EU

WFA, in partnership with the leading associations representing the European advertising industry, has set out its commitment to implement an industry-wide self-regulatory standard for online behavioural advertising (OBA).
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13/04/2011

Project Reconnect identifies consumer preconditions for online marketing

The World Federation of Advertisers (WFA) and Firefly Millward Brown have unveiled the initial results of Project Reconnect, the first ever industry-consumer collaboration to define the preconditions for brand behaviour online.
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