Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
01/04/2011

Association of Swedish Advertisers launches “wiki forum”

The Association of Swedish Advertisers (SA) has launched a wiki on their webpage; a type of website that allows the creation and editing of any number of interlinked web pages via a web browser. It takes its name from Wikipedia, the popular web-based, collaborative encyclopaedia.
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31/03/2011

Australian draft legislation to ban TV advertising defeated

The Australian Senate has voted down a Bill to ban television advertising of high fat, sugar and salt (HFSS) foods to children between 6:30am to 9:30 pm.
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30/03/2011

WFA Comment: The Value of a Fan

Many marketers struggle to work out what social media fans are worth and what they can do to make them more valuable. The WFA teamed up with Millward Brown to provide guidance.
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29/03/2011

WFA speaks to Greek marketers

On 29th March, Stephan Loerke spoke to Greek marketers on the occasion of the Annual General Meeting of WF.A's Greek national advertiser association (SDE).
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22/03/2011

Global advertisers and their fans explore value of social media

WFA research proposes basic expectations and differentiators for fan pages...
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22/03/2011

Recommendations by WFA on how marketers can respond to change

Trendsetters: World Federation of Advertisers' Stephan Loerke Recommends How Marketers Can Respond to Change...
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22/03/2011

The Value of a Fan

Many marketers struggle to work out what social media fans are worth and what they can do to make them more valuable. WFA teamed up with Millward Brown to provide guidance.
More info