Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
16/03/2011

eMarketer: Clients and agencies disagree about marketing ROI

Monthly marketing insights from eMarketer.com
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08/03/2011

WFA holds Latin America Regional meetings in Asunción, Paraguay

The meeting brought together directors from WFA's network of advertiser associations, as well as leading regional and local corporate contacts from companies with a key stake in the region.
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04/03/2011

WFA President Chris Burggraeve talks media neutrality and connecting with consumers

“I get asked a lot: 'Do you have a digital strategy?' My answer is no.”
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03/03/2011

Australian draft legislation to ban TV advertising defeated

The Australian Senate has voted down a Bill to ban television advertising of high fat, sugar and salt (HFSS) foods to children between 6:30am to 9:30 pm. The Bill was tabled by the Australian Greens party on the 30 September 2010 but was defeated on the 3rd of March 2011 with Senators voting 28 to 6 against the draft legislation.
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02/03/2011

eMarketer: Mobile phone payments will total nearly $1 trillion by 2014

A sixfold increase in the volume of mobile payment transactions is on the way in the next four years, according to one research firm.
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02/03/2011

WFA makes case for food marketers

On 2nd March, WFA represented the interests of food marketers at the 5th Annual European Nutrition and Lifestyle Conference in Brussels.
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28/02/2011

JAA appoints a new President and new Senior Executive Director

The Japan Advertisers Association (JAA) has elected Mr Nobutada Saji, Chairman of the board, Suntory Holdings Limited, as their new President.
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28/02/2011

ISBA publishes a new Social Media Guide

ISBA (UK) has recently published a new Social Media Guide. This guide has been designed to give an overview of the social media landscape, as it currently stands, some practical 'top tips' and highlight some of the legal watch-outs.
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