Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
20/12/2010

Procurement is good for you

It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient.
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13/12/2010

WFA research shows procurement focus evolves from reducing cost to all-round efficiency

Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the evolution of a company's marketing sourcing expertise.
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03/12/2010

FTC Privacy Report proposes "Do Not Track" mechanism

The Federal Trade Commission, an independent agency of the US government, issued a long-awaited preliminary staff report on "Protecting Consumers Privacy in an Era of Rapid Change".
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30/11/2010

WFA Comment & Analysis: How the internet accelerates marketers regulatory challenges

The rise of the internet also raises legitimate public concerns around privacy.
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30/11/2010

EU Commission probes allegations of antitrust violations by Google

The European Commission has decided to open an antitrust investigation into allegations that Google Inc. has abused a dominant position in online search, in violation of European Union rules.
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21/10/2010

WFA holds Asia-Pacific Network meeting in Manila

On 20-21 October, WFA held a meeting of its Asia-Pacific Network in Manila, Philippines.
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10/10/2010

WFA holds APAC Media & Marketing network meetings in Singapore

On 6th October WFA brought together regional marketers and media specialists from its APAC Media and Marketing Network in Singapore.
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