Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
22/12/2010

WFA participates in EU Commission roundtable on Interest Based Advertising

Summary of 1st and 2nd Roundtable meetings, 16 December 2010 & 9 March 2011
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22/12/2010

French competition authority says Google online search adverts "dominant"

The French competition authority has stated that Google holds a dominant position in the online advertising market linked to search engines.
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22/12/2010

EU adopts report on "the Impact of Advertising on Consumer Behaviour"

Today the European Parliament formally adopted the own-initiative report of Philippe Juvin (EPP, France) on: "The impact of advertising on consumer behaviour".
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21/12/2010

Web spending to hit 18% of global ad outlays in 2013

Worldwide advertising spending will continue to recover next year, led by expanded Internet marketing and outlays in emerging economies,.
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20/12/2010

Procurement is good for you

It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient.
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13/12/2010

WFA research shows procurement focus evolves from reducing cost to all-round efficiency

Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the evolution of a company's marketing sourcing expertise.
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03/12/2010

FTC Privacy Report proposes "Do Not Track" mechanism

The Federal Trade Commission, an independent agency of the US government, issued a long-awaited preliminary staff report on "Protecting Consumers Privacy in an Era of Rapid Change".
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30/11/2010

WFA Comment & Analysis: How the internet accelerates marketers regulatory challenges

The rise of the internet also raises legitimate public concerns around privacy.
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