Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.

WFA National Association Council 2012

WFA's Global Marketer Week 2012 will take place for the first time in New York City, from March 12th until March 16th, 2011, with the annual National Association Council (NAC) scheduled on March 16th, 2011.
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WFA opposes ICANN decision for unlimited generic Top-Level Domains (gTLDs)

WFA has spoken out against the decision by the Internet Corporation for Assigned Names and Numbers (ICANN) to approve a plan to allow for unlimited generic Top Line Domains (gTLDs).
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eMarketer: "The global mobile payments market"

Research firms disagree on the current size of the nascent market, but project strong growth in mobile payments and their users.
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USA Touchpoints set to offer marketers consumer centric holistic measurement

USA TouchPoints will equip 2,000 American consumers with smartphones loaded with a special app that allows them to record their media usage at half-hour intervals throughout the day.
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eMarketer: “Maintaining Engagement on Large Facebook Pages”

On a per-user basis, “likes” began to decrease for pages with more than 100,000 fans, then rose again for pages with 1 million to 2.5 million followers.
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Beyond Twitter, Facebook: Social media use in BRIC markets

UM, formerly Universal McCann, found that 79.3% of internet users in Russia managed a social network profile in 2010. In China, more than 68% did the same. But each country has its own unique social networks that leave Facebook and Twitter on the sidelines.
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New ISBA (UK) President

Jon Woods, General Manager of Coca-Cola UK and Ireland, has been appointed by ISBA to succeed Mark Hunter, CEO of Molson Coors, who steps down after two years in the President's role.
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The Advertisers Business Group's (Gulf Cooperation Council) new Board of Directors reports on key initiatives

The new ABG Board members have been officially announced on July 20th, 2011 with the nomination of the Chairman, Mr. Fadi Ghosn (see picture), the Vice Chairman, Mr. Raef Labaki, and members of the board, Mr. Ghayath Sioufi, Mr. Vincenzo Ventricelli, Mr. Chris Saldanha, Mr. Rami Damanhouri, Mr. David Porter.
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