Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.

A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011

WFA has announced the agenda and speaker line-up for the Global Advertiser Conference in Beijing on April 13th...
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EU Council sets out data protection considerations

On 24 February, the European Union Council of Ministers adopted Conclusions on the Commission's plans to review the data protection framework as outlined in the Commission's Communication on "A comprehensive approach on personal data protection in the European Union".
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Update from US on the development of Inter-Agency Working Group (IWG) Standards

The Children's Food and Beverage Advertising Unit (CFBAI) (or “US Pledge Programme”) is currently conducting a Nutrition Science Review in Washington DC.
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WFA highlights global marketing trends at AANA and ANZA events

WFA Managing Director Stephan Loerke shared thoughts on future-proofing marketing, in order to help advertisers understand how they must adapt in order to connect with consumers in a relevant and welcomed manner going forward.
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Imminent US food guidelines may set global precedent

William Dietz (Director at CDC and member of the US Interagency Working Group) gave an update on the IWG guidelines.
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WFA sets out advertiser position on data protection to EU Commission

On 4 November, the European Commission published a paper on setting out proposals for revising EU Data Protection rules.
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BBC focuses on online behavioural advertising to children

The BBC is running a video on its website looking at online behavioural advertising (OBA) targeted at children.
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