Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.

Sveriges Annonsörer (Sweden) to launch a new set of free Media Smart teaching materials

Media Smart has launched a brand new set of free teaching materials for children in lower primary school.
More info

ISA (India) holds successful Social Media Seminar

The Indian Society of Advertisers' (ISA) Chairman, Bharat Patel welcomed 42 participants to their Seminar on Advertising & Social Media, end of March 2011.
More info

Children's Food and Beverage Advertising Initiative announces nutritional criteria in US

These uniform nutrition criteria, designed by CFBAI and top food industry scientists and nutritionists, will further strengthen voluntary efforts to change child-directed food advertising.
More info

WFA webinar on new EU cookies rule

On 12 July WFA hosted a webinar highlighting all the things marketers need to know about the new e-Privacy Directive.
More info

Worldwide ad market approaches $500 billion

Advertising spending around the world is projected to increase 3.9% this year to more than $494 billion.
More info

WFA launches CMO World Tour

WFA is travelling the world to talk to the top marketers at the world's leading brands. Our aim is to explore the impact of the digital age on marketers' personal lives and how this reflects on their own marketing vision and approach.
More info

WFA to join WEF advisory committee

Stephan Loerke, WFA managing Director, has been invited to become a Member of the World Economic Forum's Global Agenda Council on Media, Entertainment & Information 2011, on the basis of thought leadership in the field of marketing communications.
More info

Swedish Association finalises new online measurement rules

Sveriges Annonsörer have just released new online measurement rules for the KIA-index, the Swedish online currency established in 2002.
More info