Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.

WFA research shows procurement focus evolves from reducing cost to all-round efficiency

Research by the World Federation of Advertisers and marketing effectiveness consultancy Spire has identified five stages in the evolution of a company's marketing sourcing expertise.
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FTC Privacy Report proposes "Do Not Track" mechanism

The Federal Trade Commission, an independent agency of the US government, issued a long-awaited preliminary staff report on "Protecting Consumers Privacy in an Era of Rapid Change".
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WFA Comment & Analysis: How the internet accelerates marketers regulatory challenges

The rise of the internet also raises legitimate public concerns around privacy.
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EU Commission probes allegations of antitrust violations by Google

The European Commission has decided to open an antitrust investigation into allegations that Google Inc. has abused a dominant position in online search, in violation of European Union rules.
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WFA holds Asia-Pacific Network meeting in Manila

On 20-21 October, WFA held a meeting of its Asia-Pacific Network in Manila, Philippines.
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WFA holds APAC Media & Marketing network meetings in Singapore

On 6th October WFA brought together regional marketers and media specialists from its APAC Media and Marketing Network in Singapore.
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Advertisers regret Google trademark policy change

The World Federation of Advertisers regrets that the brand and trademark owners, important clients of Google, were not consulted on Google's new AdWords trademark policy for the European region.
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