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Press coverage
Below is a list of press cuttings showcasing recent WFA initiatives. For all press enquiries please contact WFA Director of Communications, Will Gilroy.
16/12/2010
“Half of Global Marketers Say Procurement Execs Get Marketing”
Marketers don't see procurement officers as cost-cutting villains. According to research by the World Federation of Advertisers, their No. 1 goal is to build relationships, and the idea that procurement focuses only on cost is out of date and inaccurate.Source: Advertising Age
10/04/2010
"WFA appoints new president"
The World Federation of Advertisers, the industry body, has appointed Chris Burggraeve, the chief marketing officer of Anheuser-Busch InBev, as its new president.Source: Warc.com
01/04/2010
"Brands must build social capital: Havas CEO"
Brands should make greater use of social media as a tool to build "social capital" with consumers, Fernando Rodés Vilà, the chief executive of Havas, has said.Source: warc.com
04/01/2010
"Buzz and brand metrics key to social media, WFA finds"
The key roles of social media include generating online "buzz" and improving core brand metrics, according to a poll of some of Europe's biggest marketers by the World Federation of Advertisers.Source: warc.com
