Below is a list of press releases made public by WFA. For all press enquiries please contact WFA Director of Communications, Will Gilroy.
Based on responses from 33% of the WFA membership and representing eight categories and annual marketing budgets of around $32bn, the research is based on outputs from the IMC Scorecard, a tool developed by the WFA in conjunction with Naked Communications that is designed to enable advertisers to benchmark their ability IMC readiness against their peers.
Leading alcohol beverage producers agree to extend common marketing standards and reinforce self-regulation across the EU
Hinder long-term innovation, competitiveness and growth in Europe