Registration for the whole week is open to global or regional marketers in WFA membership. Non-members can register for the Global Marketer Conference, the highlight event of the week, held Thursday May 16.
Global Marketer Week 2024
Global Marketer Conference 2024: Building Better Brands
Brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better, stronger, brands which our stakeholders and consciences can be proud of?
A shared global agenda - WFA CEO Stephan Loerke
- 9h00
Reimagining a beer company - Marcel Marcondes
- 10h00
Selling sustainability - TED speaker Solitaire Townsend
- 10h30
Should you put your trust in AI? - Jonathan Adashek
- 11h45
Innovation driving sustainable growth - Allyson Witherspoon
- 12h15
Cultural Catalyst - Professor & best selling author Marcus Collins
- 13h55
CMO, the impossible job? - Better Marketing Debate
- 14h20
The impact of Generative AI on brand growth
- 15h15
Global Marketer Week agenda
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
This session will be hybrid.
The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.
During the GARM Masterclas, we will curate a series of panels, fireside chats and keynote talks designed for senior media leaders and brand safety experts from advertisers, agencies, platforms and ad tech companies. This closed-door invitation-only session will foster thought-provoking dialogue and best practice sharing on topics such as Youth Safety, Gen AI, Elections, and Sustainability.
On the agenda:
- Is 2024 a watershed year for brand safety?
What will be the impact of staffing reductions, 65 elections globally, new content from GenAI and an arms race on technology? - Can Simple Standards Make Youth Safety Achievable?
Panel to discuss voluntary principles and proposed technology solutions to protect our most vulnerable users. - DEI Best Practices + Use
DEI Taskforce on proposed best practices and a read out on recent GARM research. - Sustainability
Agencies and brands showcase a series of campaign and media strategies that have allowed for reductions in Media GHG.
Join us and our hosts for an unforgettable evening with a spectacular view over Toronto. Dress code: cocktail (tie optional).
The WFA Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.
WFA members can download the Media Forum agenda below:
The session will be held under the Chatham House rule.
The WFA Policy Forum is meant for public affairs professionals. This year's Policy Forum will talk about bridging the gap between policy and marketing and how both can best collaborate to add value to business.
WFA members can download the Policy Forum agenda below:
The session will be held under the Chatham House rule.
The WFA Sourcing Forum is meant for marketing procurement leaders. In this year's Sourcing Forum session, the group will share on how marketing procurement teams enable creativity and innovation, whilst ensuring the right investment is being made, at the right time, with the right partner(s).
WFA members can download the Sourcing Forum agenda below:
The session will be held under the Chatham House rule.
The WFA CMO Forum is an invitation-only event for global marketing leaders. This year, the Forum will continue its transformative focus: addressing how global marketing organisations have delivered in terms of sustainable growth; enabling creativity and innovation within a framework of responsibility.
WFA members can download the CMO Forum agenda below:
The session will be held under the Chatham House rule.
The WFA Insight Forum is the only global leadership network dedicated to senior insights & analytics leaders, looking to elevate their function.
WFA members can download the Insight Forum agenda below:
The session will be held under the Chatham House rule.
The WFA Global Marketer Conference is the Global Marketer Week's flagship event. During the conference, the most senior line-up of global marketers takes the stage.
This year the conference theme will be about building better brands: brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better and stronger brands which our stakeholders and consciences can be proud of?
Join us for a spectacular dinner in a location where art meets culture. Dress code: cocktail (tie optional).
The National Associations Council (NAC)is the global forum for heads and representatives of national advertiser associations in WFA membership. The NAC offers a unique opportunity to learn from each other, collaborate and share ideas, insights & success stories.
Register for Global Marketer Week
Open to WFA members
Global Marketer Week tickets are available for WFA members, meaning global or regional marketers in WFA membership. The tickets are free and include access to the forums, the Global Marketer Conference and dinners during the whole week.
Register for the Global Marketer Conference
Open to non-members
Global Marketer Conference tickets are available for non-members at a rate of $600 (CAD). The conference takes place on Thursday May 16. Members of the Association of Canadian Advertisers (ACA) and national marketers within WFA membership enjoy a discounted rate of $350 (CAD). If you are applicable for a discounted rate, but have not received the unique code yet, please contact events@wfanet.org.
Conference speakers
- Jonathan Adashek Jonathan Chief Communications Officer and SVP, Marketing and Communications, IBM40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI, including the skills gap, data complexity and, crucially, trust. Jonathan will share on how marketers and communicators can move to build trust in technology and help move companies out of the AI sandbox.
- Dr. Marcus Collins Dr. Marcus Marketing Professor and best-selling authorDr. Marcus Collins, Marketing Professor and best-selling author, will talk about how few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. Culture is not only driving today's consumption, but also ushering the future of brand.
- Asmita Dubey Asmita Chief Digital & Marketing Officer, L'Oréal
- Marcel Marcondes Marcel Global Chief Marketing Officer, AB InBevAB InBev’s Global Chief Marketing Officer will share one of the most inspiring stories of a company transformation driven by marketing. From a follower to a leader in creative capabilities, to developing a culture of sustainable growth, AB InBev is harnessing marketing's super-powers to create a future with more cheers.
- Stephan Pretorius Stephan Chief Technology Officer, WPPStephan Pretorius has more than 20 years’ experience in marketing and advertising technology and is passionate about helping brands develop the ever-evolving capabilities necessary to deliver groundbreaking customer engagement strategies. Stephan joined WPP as its first Chief Technology Officer in October 2018 and is responsible for the company’s technology vision and strategy, and for managing its relationship with key technology partners such as Google, Adobe, Salesforce, Microsoft, IBM and Facebook. From 2016-2018, Stephan acted first as Chief Technology Officer and then UK Group CEO at Wunderman where he integrated the group’s agency and technology offerings to create one of the UK’s largest digital agencies with more than 2,000 specialist staff across commerce, marketing technology, consulting and CRM. Earlier in his career, Stephan recognized the potential of technology-enabled marketing to radically influence the way brands engage with consumers. In 1999, he founded Acceleration, the leading marketing technology consultancy. Acceleration joined WPP in 2012 and became a division of Wunderman in 2016. A native of South Africa, Stephan holds a Master’s degree in Media & Telecommunications Law from Columbia Law School.
- Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer and President Healthcare, MastercardRaja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
- Jenny Rooney Jenny Chief Experience Officer, ADWEEKJenny is an award-winning innovator, curator and connector among the world’s leading CMOs and beyond. Having served as a business journalist for more than 25 years covering the advertising, marketing and brand industry, she has a deep understanding of the dynamics of marketing, the industry and its leadership. She’s conceived of and successfully launched multiple initiatives, platforms, series and events for CMOs and other business leaders. Currently Chief Experience Officer at ADWEEK, she oversees marketing, community engagement and events, creating new initiatives, resources and experiential offerings to better connect with and serve marketing decision-makers and the overall marketing ecosystem. She previously served as Managing Director and Cofounder of CMO House at Black Glass, an IPG consultancy, advising CMOs and providing them with needed resources and access to excel. Prior to that, she spent 10 years at Forbes as Communities Director, Assistant Managing Editor and Editor and Chair of the CMO Network, where she managed content and events critical to executive-level marketing decision-makers, particularly the annual Forbes CMO Summit and the World’s Most Influential CMOs list.
- Solitaire Townsend Solitaire Co-founder and Chief Solutionist, Futerra
- Jane Wakely Jane Chief Consumer & Marketing Officer, PepsiCoJane Wakely, Chief Consumer & Marketing Officer, has been at PepsiCo since January 2022, where she oversees the Global Consumer organization across different PepsiCo brands, which includes R&D, Marketing, Insights, Design and Category Strategy. Prior to PepsiCo, Jane was the lead CMO at Mars Incorporated for 21 years, where she was a driving force in the transformation of Mars’ consumer functions, leading and launching Mars’ innovative mandate for sustainable growth with people, data, creativity, and purpose at its heart. Jane began her career at Procter & Gamble and was one of the founding members of GARM.
- David Wheldon David WFA Better Marketing podcast host
- Allyson Witherspoon Allyson Corporate Vice President, Global Chief Marketing Officer, Nissan Motor CorporationAllyson’s journey within the world of Nissan is as unique as the world-leading innovative marketing helping to drive Nissan’s global success.
Global Marketer Week speakers
- Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay Pacific
- Ramzi Chaabane Ramzi Global Category Manager for eCommerce & Emerging Platforms, L'Oréal
- Mathias Chaillou Mathias Chief Media Officer, L’Oréal
- Margarida De Las Cuevas Marques Margarida Strategic Sourcing Manager – Digital Marketing Experience, Unilever
- Antonia Farquar Antonia Global Head, Media & Partnerships, Nestle
- Jose Gonzalo Bisquerra Mora Jose VP Marketing, Sales and Technology Global Procurement, Haleon
- Atin Kulkarni Atin VP Global Media, PepsiCo
- Isabel Massey Isabel VP, Global Media, Marketing, Diageo
- Susan O’Brien Susan Chief Marketing Officer, Just Eat
- Alison Payne Alison Global Marketing Director, SVP Zero Alcohol Beverages, The Heineken Company
- Andres Peñate Andres Global VP Regulatory & Public Affairs, AB InBev
- Mark Proulx Mark Director, Media Responsibility & Quality, Kenvue
- Cynthia Sanfilippo Cynthia VP Global Public Affairs, L'Oréal
- Philipp Schuster Philipp Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health, Bayer
- Phil Smith Phil Director General, ISBA
- Tom Standage Tom Deputy Editor, The Economist and editor of The World AheadTom Standage is Deputy Editor of The Economist and editor of its future-gazing annual, The World Ahead. He joined The Economist as science correspondent in 1998 and was subsequently appointed technology editor, business editor and digital editor. He is the author of seven history books, including “Writing on the Wall” (2013), “The Victorian Internet” (1998) and the New York Times bestsellers “A History of the World in 6 Glasses” (2005) and “An Edible History of Humanity” (2009). His latest book, “A Brief History of Motion”, was published in 2021. Tom studied engineering and computer science at Oxford University and has written for other publications including the New York Times, the Guardian and Wired, taking a particular interest in technology's social and historical impact.
See last year's highlights
Where to stay
Hotel
Be at the centre of Global Marketer Week and stay at the Park Hyatt Toronto. As a WFA delegate, you can now book your hotel room at a preferential rate (available until 22 April). Contact events@wfanet.org for more information.
Global Marketer Conference
The week’s flagship event will take place at The Carlu, located within a 20-minute walking distance from the hub hotel, Park Hyatt, and easily accessible by public transport.
Visa needed?
Please get in touch with us should you need an invitation letter in order to apply for a visa to enter Canada.
Sponsors & partners
Interested in partnership opportunities for WFA Global Marketer Week 2024?
Main sponsors
Conference Sponsor
Gala Dinner Sponsor
Supporting Sponsors
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