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  1.    Emphasis of CMO role must be on effectively leading multi-faceted teams
    Organisation & structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    Marketers expanding remit to include sustainability and data ethics in the next five years

    Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"
  2.    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"
  3.    The power of diversity at a time of crisis
    Gender & diversity

    The power of diversity at a time of crisis

    In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…

    Read more about "The power of diversity at a time of crisis"
  4.    Experts make the case for greater diversity and inclusion in marketing
    Gender & diversity

    Experts make the case for greater diversity and inclusion in marketing

    To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…

    Read more about "Experts make the case for greater diversity and inclusion in marketing"
  5.    Brand safety in the COVID-19 era
    Brand safetyBrand safety

    Brand safety in the COVID-19 era

    Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…

    Read more about "Brand safety in the COVID-19 era"
  6.    WFA CEO: Coronavirus could show brands how to face up to the ultimate test
    Brand purpose

    WFA CEO: Coronavirus could show brands how to face up to the ultimate test

    Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to…

    Read more about "WFA CEO: Coronavirus could show brands how to face up to the ultimate test"
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Upcoming events

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  1. The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union.

    More information Register for this meeting

  2. The Global TV Group and egta invite you to an Online Talk where Peter Field will summarise the main findings of his study 'Advertising in Recession', sharing much-needed insights with all players in the advertising industry.

    More information Register for this meeting

  3. One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

     

    More information Register for this meeting

  4. Policy Action Group

    26 May 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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