Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues…
Integrated marketingDigital transformation
7 things to keep in mind when designing for integration
There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…
Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…
WFA names shortlist for Global Marketer of the Year 2019
Voting starts on December 3 at Read more about "WFA names shortlist for Global Marketer of the Year 2019"
Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s…
Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s…
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