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Marketing operationsOrganisation & structureSir Martin Sorrell: Ten observations on the business impact of COVID-19
Read more about "Sir Martin Sorrell: Ten observations on the business impact of COVID-19"S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 may change marketing - and businesses - forever
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Organisation & structureEmphasis of CMO role must be on effectively leading multi-faceted teams
Marketers expanding remit to include sustainability and data ethics in the next five years
Marketing to childrenData collection in the crosshairs as kids’ screen time soars
Read more about "Data collection in the crosshairs as kids’ screen time soars"With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection…
Marketing operationsLarge multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…
Gender & diversityThe power of diversity at a time of crisis
Read more about "The power of diversity at a time of crisis"In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…
Gender & diversityExperts make the case for greater diversity and inclusion in marketing
Read more about "Experts make the case for greater diversity and inclusion in marketing"To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…
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Open to anyone with a stake in marketing and children
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
WFA is the only organisation representing and connecting global marketers
More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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