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Latest knowledge
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Brand safetyBrand safety
GARM Aggregated Measurement Report - March 2022
The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (April 2022)
Overview of the CMO Forum held remotely on April 6, 2022.
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness
Media Forum meeting overview – Improving your inventory media (March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
Latest news & press releases
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Call for nominations: The Drum Future 50, in partnership with WFA
Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than…
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WFA Global Marketer Week heads to Istanbul for 2023
Event to take place from April 25 to 28
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WFA President’s Awards recognise exceptional industry initiatives around the world
Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…
Recent videos
Upcoming events
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For senior European public/government affairs professionals and national advertiser associations
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Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are becoming more prevalent on the client-side.
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to anyone with a stake in marketing and children
Career opportunities
Marketing Manager
Antwerp, Flemish Region, Belgium
Manager Consumer Insights Hydration, Tea & Coffee - LATAM
Bogota, D.C., Capital District, Colombia
Senior Manager, Indirect Procurement, Marketing and Sales
Hershey, PA
Senior Consultant, Marketing Consulting
Warsaw, Mazowieckie, Poland (Hybrid)
Associate Manager, Program Management
Lisbon, Lisbon, Portugal (Hybrid)
Senior Marketing Specialist
Zurich, Zurich, Switzerland (Hybrid)
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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