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  1.    Sir Martin Sorrell: Ten observations on the business impact of COVID-19
    Marketing operationsOrganisation & structure

    Sir Martin Sorrell: Ten observations on the business impact of COVID-19

    S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 may change marketing - and businesses - forever

    Read more about "Sir Martin Sorrell: Ten observations on the business impact of COVID-19"
  2.    Emphasis of CMO role must be on effectively leading multi-faceted teams
    Organisation & structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    Marketers expanding remit to include sustainability and data ethics in the next five years

    Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"
  3.    Data collection in the crosshairs as kids’ screen time soars
    Marketing to children

    Data collection in the crosshairs as kids’ screen time soars

    With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection…

    Read more about "Data collection in the crosshairs as kids’ screen time soars"
  4.    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"
  5.    The power of diversity at a time of crisis
    Gender & diversity

    The power of diversity at a time of crisis

    In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…

    Read more about "The power of diversity at a time of crisis"
  6.    Experts make the case for greater diversity and inclusion in marketing
    Gender & diversity

    Experts make the case for greater diversity and inclusion in marketing

    To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…

    Read more about "Experts make the case for greater diversity and inclusion in marketing"
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  1. Open to anyone with a stake in marketing and children

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  2. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

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  3. EU Pledge Meeting

    Brussels Belgium

    27 May 2020

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

    More information Register for this meeting

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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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