Program Content

Program Content

Participants will have the opportunity to engage with highly regarded professors and C-suite marketing practitioners via a series of future-oriented themes that consider:

Regional Context: socio-economic trends and other influences affecting Asian markets

Marketing Roles & Capabilities: changing functions of and demands on the CMO and creating impact in the C-Suite

Leadership Tools & Frameworks, Technologies & Platforms: agile frameworks and advanced analytics to transform highly competent managers to future-facing leaders

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Better Marketing

The AMLP has been developed in alignment with the WFA Better Marketing Framework and seeks to provide participants like yourself with an appreciation of the following priorities:

  • Principle Driven Growth
  • Optimized Organization
  • Future of Marketing
  • Good Data
  • Risk & Reputation
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