Program Content
Program Content
Participants will have the opportunity to engage with highly regarded professors and C-suite marketing practitioners via a series of future-oriented themes that consider:
Regional Context: socio-economic trends and other influences affecting Asian markets
Marketing Roles & Capabilities: changing functions of and demands on the CMO and creating impact in the C-Suite
Leadership Tools & Frameworks, Technologies & Platforms: agile frameworks and advanced analytics to transform highly competent managers to future-facing leaders
Better Marketing
The AMLP has been developed in alignment with the WFA Better Marketing Framework and seeks to provide participants like yourself with an appreciation of the following priorities:
- Principle Driven Growth
- Optimized Organization
- Future of Marketing
- Good Data
- Risk & Reputation
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For more information or questions, please contact Ranji David at r.david@wfanet.org