Structure & Timeline

Structure & Timeline

Participants will be taken through an intensive multi-modular journey with a group of 30 experienced marketing peers and supported by an equal number of faculty and C-Suite practitioners.

  • The AMLP will be delivered via a multi-modular blended learning approach
  • Three modules and over 10 inter-session market spotlights will be delivered over eight weeks
  • Over 25 diverse sessions comprising academic lectures, keynote addresses & senior industry panels
  • Pre-program personal consultation for each participant includes one-to-one interviews with the Program team including orientation, strategic development planning and goal setting
  • Robust inter-session stimulus with individual coaching and further content development
  • Post-program community check-in to drive engagement and continue the conversations

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Timeline

Call for applications

October-December 2020

Leadership Program

10 January - 8 March 2021

Graduation

WFA Global Marketer Week, 20-23 April, 2021