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  1.    Benchmark: Global category management - Content adaptation at scale
    AIMarketing procurement

    Benchmark: Global category management - Content adaptation at scale

    WFA member benchmark exploring how WFA members are adapting content at scale

    Read more about "Benchmark: Global category management - Content adaptation at scale"
  2.    A CMOs Wake Up Call - not Who but How

    A CMOs Wake Up Call - not Who but How

    An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How…

    Read more about "A CMOs Wake Up Call - not Who but How"
  3.    WFA Benchmark: Environmental Claims findings report

    WFA Benchmark: Environmental Claims findings report

    WFA member benchmark on green claims and how brands are navigating increasing scrutiny

    Read more about "WFA Benchmark: Environmental Claims findings report"
  4.    Benchmark: Gen AI on marketing creative
    AI

    Benchmark: Gen AI on marketing creative

    WFA member benchmark on guidelines on the use of generative AI in marketing creative

    Read more about "Benchmark: Gen AI on marketing creative"
  5.    Benchmark: Recommended PR agencies
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended PR agencies

    WFA member benchmark on recommended PR agencies

    Read more about "Benchmark: Recommended PR agencies"
  6.    Benchmark: recommended adaptation/translation agencies
    Agency review & pitchingMarketing procurement

    Benchmark: recommended adaptation/translation agencies

    WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…

    Read more about "Benchmark: recommended adaptation/translation agencies"
  7.    Benchmark: Recommended market research sources of data
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended market research sources of data

    WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

    Read more about "Benchmark: Recommended market research sources of data"
  8.    Benchmark: Recommended POSM production companies
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA member benchmark on recommended POSM production services across Europe

    Read more about "Benchmark: Recommended POSM production companies"
  9.    Benchmark: Recommended packaging design agencies
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended packaging design agencies

    WFA member benchmark on recommended packaging design agencies. 

    Read more about "Benchmark: Recommended packaging design agencies"
  10.    Tackling the nitty gritty of Generative AI
    Marketing technologyAIMarketing technologyMarketing technology

    Tackling the nitty gritty of Generative AI

    No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…

    Read more about "Tackling the nitty gritty of Generative AI"
  11.    Brands are trailing on data transformation
    Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    Brands are trailing on data transformation

    If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

    Read more about "Brands are trailing on data transformation"
  12.    Benchmark: Internal brand communications and engagement
    Organisation & structure

    Benchmark: Internal brand communications and engagement

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

    Read more about "Benchmark: Internal brand communications and engagement"
  13.    2024 Global Marketer Conference to focus on becoming better brands

    2024 Global Marketer Conference to focus on becoming better brands

    How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…

    Read more about "2024 Global Marketer Conference to focus on becoming better brands"
  14.    CMO: The impossible job?

    CMO: The impossible job?

    Has CMO become an impossible job? Five industry leaders share their view.

    Read more about "CMO: The impossible job?"
  15.    Spotlight: Housekeeping: In-house agency trends and challenges
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  16.    Unstereotype Alliance: ‘State of the Industry' report 2023
    Diversity & Inclusion

    Unstereotype Alliance: ‘State of the Industry' report 2023

    The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…

    Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"
  17.    Spotlight: ANA Programmatic Media Supply Chain Study
    ProgrammaticMedia literacy

    Spotlight: ANA Programmatic Media Supply Chain Study

    Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…

    Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"
  18.    Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

    Read more about "Spotlight: Creative briefing - using AI to stoke EI"
  19.    Spotlight: Creative Production & The Economic Climate
    Marketing procurement

    Spotlight: Creative Production & The Economic Climate

    Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…

    Read more about "Spotlight: Creative Production & The Economic Climate"
  20.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  21.    Spotlight: The Evolution of Sponsorship
    Agency remuneration & contracts

    Spotlight: The Evolution of Sponsorship

    Sponsorship has grown up.

    For many brands, sponsorship used to be viscerally driven, often without any strategy and often…

    Read more about "Spotlight: The Evolution of Sponsorship"
  22.    The year ahead for procurement
    Marketing procurement

    The year ahead for procurement

    Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies…

    Read more about "The year ahead for procurement"
  23.    Unpacking the Digital Services Act: A Q&A session with Google
    Digital policy

    Unpacking the Digital Services Act: A Q&A session with Google

    A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with Google"
  24.    Benchmark: recommended sponsorship activation partners
    Agency review & pitchingGamingMarketing procurement

    Benchmark: recommended sponsorship activation partners

    WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…

    Read more about "Benchmark: recommended sponsorship activation partners"
  25.    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
    Marketing effectiveness

    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

    The first meeting of the WFA Media Community in 2024.

    Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"
  26.    Spotlight: Search Engine Optimisation (SEO)
    Agency remuneration & contractsAI

    Spotlight: Search Engine Optimisation (SEO)

    The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.

    Read more about "Spotlight: Search Engine Optimisation (SEO)"
  27.    The new rules for successful insights teams
    Consumer insightData & analytics

    The new rules for successful insights teams

    New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…

    Read more about "The new rules for successful insights teams"
  28.    Green claims rules could be good for brands

    Green claims rules could be good for brands

    Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…

    Read more about "Green claims rules could be good for brands"
  29.    Marketing’s new ways to deliver value

    Marketing’s new ways to deliver value

    In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…

    Read more about "Marketing’s new ways to deliver value"
  30.    Six WFA partner predictions for 2024
    Diversity & Inclusion

    Six WFA partner predictions for 2024

    Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.

    Read more about "Six WFA partner predictions for 2024"
  31.    Three new colleagues join WFA team

    Three new colleagues join WFA team

    Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.

    Read more about "Three new colleagues join WFA team"
  32.    Call for submissions: WFA President’s Awards 2024

    Call for submissions: WFA President’s Awards 2024

    WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May

    Read more about "Call for submissions: WFA President’s Awards 2024"
  33.    Insight Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    Insight Forum Connect meeting overview (November 2023)

    Overview of the Insight Forum held in New York City in November 2023

    Read more about "Insight Forum Connect meeting overview (November 2023)"
  34.    Benchmark: Measuring the ROI of the Insights function
    Consumer insight

    Benchmark: Measuring the ROI of the Insights function

    WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

    Read more about "Benchmark: Measuring the ROI of the Insights function"
  35.    Benchmark: Consumer Intimacy Programs
    Consumer insightData & analytics

    Benchmark: Consumer Intimacy Programs

    WFA member benchmark on perspectives on Consumer Intimacy Programs

    Read more about "Benchmark: Consumer Intimacy Programs"
  36.    Benchmark: Insights Core Competencies
    Consumer insight

    Benchmark: Insights Core Competencies

    WFA member benchmark on the key skills insights leaders are focusing on

    Read more about "Benchmark: Insights Core Competencies"
  37.    In-housing set for rapid and continued growth at major multinationals
    Agency managementMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

    Read more about "In-housing set for rapid and continued growth at major multinationals"
  38.    Better Marketing podcast 2023 key learnings
    Brand purposeBrand reputation

    Better Marketing podcast 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…

    Read more about "Better Marketing podcast 2023 key learnings"
  39.    Benchmark: end to end talent management process - in-housing vs outsourcing
    InfluencersInfluencersMarketing procurement

    Benchmark: end to end talent management process - in-housing vs outsourcing

    WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…

    Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"
  40.    Successes in a tough year

    Successes in a tough year

    The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest…

    Read more about "Successes in a tough year"
  41.    The big themes for 2024

    The big themes for 2024

    The WFA’s experts identify five areas for action in the year to come.

    Read more about "The big themes for 2024"
  42.    COP28 – over to business

    COP28 – over to business

    The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business…

    Read more about "COP28 – over to business"
  43.    Media Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    Media Forum Connect meeting overview (November 2023)

    Overview of the Media Forum held in New York City in November 2023

    Read more about "Media Forum Connect meeting overview (November 2023)"
  44.    Keeping the faith in humanity (in marketing)

    Keeping the faith in humanity (in marketing)

    This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and…

    Read more about "Keeping the faith in humanity (in marketing)"
  45.    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
    Marketing law

    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?

    WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…

    Read more about "The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?"
  46.    Polish Organisation of Advertisers launched

    Polish Organisation of Advertisers launched

    New Polish association POR joins WFA’s global network of national industry associations, in more than 60…

    Read more about "Polish Organisation of Advertisers launched"
  47.    CMO Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    CMO Forum Connect meeting overview (November 2023)

    Overview of the CMO Forum held in New York City in November 2023

    Read more about "CMO Forum Connect meeting overview (November 2023)"
  48.    Green Claims Directive – At-a-glance briefing
    Marketing law

    Green Claims Directive – At-a-glance briefing

    In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…

    Read more about "Green Claims Directive – At-a-glance briefing"
  49.    Spotlight: A 2023 Agency Roundup - Beyond the Surface
    Agency remuneration & contracts

    Spotlight: A 2023 Agency Roundup - Beyond the Surface

    Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…

    Read more about "Spotlight: A 2023 Agency Roundup - Beyond the Surface"
  50.    DGX meeting overview (November 2023)
    Digital policy

    DGX meeting overview (November 2023)

    Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.

    Read more about "DGX meeting overview (November 2023)"
  51.    Pitch Management - Key Stages for Success
    Agency review & pitching

    Pitch Management - Key Stages for Success

    Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…

    Read more about "Pitch Management - Key Stages for Success"
  52.    WFA position paper on DMA implementation
    Digital policy

    WFA position paper on DMA implementation

    WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…

    Read more about "WFA position paper on DMA implementation"
  53.    Data Ethics Workshop: Generative AI
    Digital policyAIData collection & privacy

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

    Read more about "Data Ethics Workshop: Generative AI"
  54.    Joint industry statement against banning green claims on products containing certain substances

    Joint industry statement against banning green claims on products containing certain substances

    WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…

    Read more about "Joint industry statement against banning green claims on products containing certain substances"
  55.    WFA response to Adalytics report on Google Search advertising
    Brand safetyMedia transparencyBrand safety

    WFA response to Adalytics report on Google Search advertising

    21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…

    Read more about "WFA response to Adalytics report on Google Search advertising"
  56.    What marketers need from COP28

    What marketers need from COP28

    2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…

    Read more about "What marketers need from COP28"
  57.    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
    Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

    Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"
  58.    Increasing e-commerce effectiveness in APAC with enablers

    Increasing e-commerce effectiveness in APAC with enablers

    Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…

    Read more about "Increasing e-commerce effectiveness in APAC with enablers"
  59.    Happily Ever After? Promoting Climate Storytelling at COP28

    Happily Ever After? Promoting Climate Storytelling at COP28

    Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…

    Read more about "Happily Ever After? Promoting Climate Storytelling at COP28"
  60.    Marketing capability: the soft reply to a hard question
    Marketing capabilitiesOrganisation & structure

    Marketing capability: the soft reply to a hard question

    Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…

    Read more about "Marketing capability: the soft reply to a hard question"
  61.    Benchmark: Generative AI training
    AI

    Benchmark: Generative AI training

    WFA member benchmark exploring training in Generative AI.

    Read more about "Benchmark: Generative AI training"
  62.    Benchmark: Global category management - Production consultants
    Marketing procurement

    Benchmark: Global category management - Production consultants

    WFA member benchmark on how marketing organisations work with production consultants.

    Read more about "Benchmark: Global category management - Production consultants"
  63.    Benchmark: Consumer segmentation partners in APAC
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA member benchmark on identifying segmentation suppliers in APAC

    Read more about "Benchmark: Consumer segmentation partners in APAC"
  64.    Benchmark: Marketing Capability Investment
    Marketing capabilities

    Benchmark: Marketing Capability Investment

    This new WFA member benchmark dispels the myths on capability investment.

    Read more about "Benchmark: Marketing Capability Investment"
  65.    Spotlight: Enhancing Media Transparency in China: Actionable Insights
    Agency remuneration & contracts

    Spotlight: Enhancing Media Transparency in China: Actionable Insights

    Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…

    Read more about "Spotlight: Enhancing Media Transparency in China: Actionable Insights"
  66.    Unpacking the Digital Services Act: A Q&A session with TikTok
    Digital policy

    Unpacking the Digital Services Act: A Q&A session with TikTok

    A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with TikTok"
  67.    Media budgets are on the rise, finds WFA and Ebiquity annual research
    Media governance

    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

    Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"
  68.    Pitch Smart - A Study by MediaSense

    Pitch Smart - A Study by MediaSense

    MediaSense's global survey of 100+ media agency professionals 

    Read more about "Pitch Smart - A Study by MediaSense"
  69.    Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)

    Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)

    Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which…

    Read more about "Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)"
  70.    Meta’s behavioural advertising practices in Europe
    Digital policy

    Meta’s behavioural advertising practices in Europe

    A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

    Read more about "Meta’s behavioural advertising practices in Europe"
  71.    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…

    Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"
  72.    Benchmark: Savings Categorisation of Inflation Hedging
    Marketing procurement

    Benchmark: Savings Categorisation of Inflation Hedging

    WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

    Read more about "Benchmark: Savings Categorisation of Inflation Hedging"
  73.    In-House Forum Meeting Overview (Oct 2023)
    Organisation & structure

    In-House Forum Meeting Overview (Oct 2023)

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

    Read more about "In-House Forum Meeting Overview (Oct 2023)"
  74.    The Marketer's Forecast 2024

    The Marketer's Forecast 2024

    MediaLink's global annual survey of 400+ marketing leaders

    Read more about "The Marketer's Forecast 2024"
  75.    Unpacking the Digital Services Act: A Q&A session with Meta
    Digital policy

    Unpacking the Digital Services Act: A Q&A session with Meta

    A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"
  76.    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
    Digital policy

    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

    A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

     

    Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"
  77.    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo

    Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…

    Read more about "WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo"
  78.    Media Forum meeting overview (October 2023)
    Marketing effectiveness

    Media Forum meeting overview (October 2023)

    Overview of the Media Forum held in Zurich, Switzerland in October 2023

    Read more about "Media Forum meeting overview (October 2023)"
  79.    Are advertisers growing up and slowly embracing aging?
    Diversity & Inclusion

    Are advertisers growing up and slowly embracing aging?

    Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…

    Read more about "Are advertisers growing up and slowly embracing aging?"
  80.    The Digital Services Act: changing the rules of the (advertising) game?
    Digital policy

    The Digital Services Act: changing the rules of the (advertising) game?

    At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…

    Read more about "The Digital Services Act: changing the rules of the (advertising) game?"
  81.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

    Read more about "Privacy Spotlight: India"
  82.    DGX meeting overview (September 2023, New York)
    Digital policy

    DGX meeting overview (September 2023, New York)

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023

    Read more about "DGX meeting overview (September 2023, New York)"
  83.    Capability Forum Meeting Overview (October 2023)
    ChannelsMarketing capabilities

    Capability Forum Meeting Overview (October 2023)

    Overview of Capability Forum held remotely on 12th October 2023.

    Read more about "Capability Forum Meeting Overview (October 2023)"
  84.    Benchmark: Marketing Budget Setting

    Benchmark: Marketing Budget Setting

    WFA benchmark containing best practices of marketing budget setting.

    Read more about "Benchmark: Marketing Budget Setting"
  85.    Spotlight: An update on Google’s Privacy Sandbox
    Media governanceProgrammaticData collection & privacy

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: An update on Google’s Privacy Sandbox"
  86.    Insight Forum Meeting Overview (September 2023)

    Insight Forum Meeting Overview (September 2023)

    From Insights to Foresights

    Read more about "Insight Forum Meeting Overview (September 2023)"
  87.    The Future of Media Agency Models: Change is Coming
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    The Future of Media Agency Models: Change is Coming

    A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…

    Read more about "The Future of Media Agency Models: Change is Coming"
  88.    Spotlight: The impact of AI on Production
    Marketing technologyMarketing technologyMarketing technology

    Spotlight: The impact of AI on Production

    Are we seeing genuine innovation or just greater efficiency?

    Read more about "Spotlight: The impact of AI on Production"
  89.    Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
    Digital policy

    Recap of the WFA Webinar ‘Navigating the Pixel Pressure'

    Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…

    Read more about "Recap of the WFA Webinar ‘Navigating the Pixel Pressure'"
  90.    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
    Marketing technologyMarketing technologyMarketing technology

    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI

    Learn how GenAI is being rolled out in marketing across the globe.

    Read more about "Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI"
  91.    Improving creative effectiveness through in-flight optimisation
    Marketing effectiveness

    Improving creative effectiveness through in-flight optimisation

    A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…

    Read more about "Improving creative effectiveness through in-flight optimisation"
  92.    Spotlight: Spark more insights-driven decisions with generative AI
    Consumer insightData & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

    Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
  93.    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…

    Read more about "Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape"
  94.    Benchmark: Recommended Capability Vendors
    Marketing capabilities

    Benchmark: Recommended Capability Vendors

     WFA benchmark containing member-recommended capability training vendors .

    Read more about "Benchmark: Recommended Capability Vendors"
  95.    Winning, and losing, together

    Winning, and losing, together

    WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…

    Read more about "Winning, and losing, together"
  96.    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
    CreativityBrand purposeBrand reputation

    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…

    Read more about "WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo"
  97.    National associations to meet in Helsinki and Bogotá

    National associations to meet in Helsinki and Bogotá

    Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…

    Read more about "National associations to meet in Helsinki and Bogotá"
  98.    WFA welcomes 12 new corporate members

    WFA welcomes 12 new corporate members

    Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…

    Read more about "WFA welcomes 12 new corporate members"
  99.    Benchmark: Approaches to entertainment marketing
    Marketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA member benchmark on how organisations are approaching the entertainment marketing category

    Read more about "Benchmark: Approaches to entertainment marketing"
  100.    Benchmark: The Evolution of Couponing
    Marketing procurement

    Benchmark: The Evolution of Couponing

    WFA member benchmark on how organisations are evolving their approach to couponing.

    Read more about "Benchmark: The Evolution of Couponing"