D&I Resource Hub
All entries
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Marketing capabilitiesMarketing operations
Navigating the Complexity of Marketing Capability Measurement
Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…
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Digital policyMarketing law
The DSA implementation and enforcement tracker
A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s…
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Marketing capabilitiesMedia transformationMarketing effectiveness
WFA Media Forum March 2024: Forum Connect Amsterdam
Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
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Marketing capabilitiesMarketing effectiveness
Marketing Capability Forum Meeting Overview (March 2024)
Overview of Marketing Capability Forum held remotely on 21st March 2024.
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement
Media price inflation falls marginally in WFA’s Outlook poll of predictions
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Marketing capabilitiesMarketing effectiveness
Measuring Marketing Capability Impact
WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
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Marketing procurement
Benchmark: Recommended social media agencies in South-East Europe
WFA member benchmark on recommended social media agencies in South-East Europe.
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Digital policyMarketing law
TPA Taskforce overview (April 2024)
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
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Marketing effectiveness
WFA Media Forum April 2024: AI and Retail Media
Intoduction to WFA AI Community & Retail Media deep dive.
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
APAC Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…
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AI
Benchmark: AI in the Insights practice
WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
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Marketing technologyAIMarketing technologyMarketing technology
GenAI and the marketing essentials that won’t change
As more brands and agencies get excited by generative AI (GenAI), WFA’s Director of Global Sourcing, Laura Forcetti, hosted a…
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Agency managementAgency review & pitchingCreativity
WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
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Media governance
L’Oréal Chief Media Officer to take on Media Forum co-chair role
Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…
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Creativity
Trust me when I tell you this about the state of creativity…
We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q1
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Insight Forum Connect meeting overview (March 2024)
Overview of the Insight Forum held in Amsterdam, March 2024
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Marketing procurement
Marketing procurement seeks better, smarter metrics in 2024
WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024.…
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AIMarketing procurement
Benchmark: Content adaptation at scale using automation and GenAI
WFA member benchmark exploring how WFA members are adapting content at scale
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CreativityAI
Spotlight: Journey with GenAI: real-world applications and current progress
Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
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Digital policy
DGX meeting overview (March 2024)
Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.
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A CMOs Wake Up Call - not Who but How
An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How…
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WFA Benchmark: Environmental Claims findings report
WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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AI
Benchmark: Gen AI on marketing creative
WFA member benchmark on guidelines on the use of generative AI in marketing creative
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Agency review & pitchingMarketing procurement
Benchmark: Recommended PR agencies
WFA member benchmark on recommended PR agencies
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Agency review & pitchingMarketing procurement
Benchmark: recommended adaptation/translation agencies
WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…
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Agency review & pitchingMarketing procurement
Benchmark: Recommended market research sources of data
WFA member benchmark on recommended market research sources of data for market research agency benchmarks
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Agency review & pitchingMarketing procurement
Benchmark: Recommended POSM production companies
WFA member benchmark on recommended POSM production services across Europe
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Agency review & pitchingMarketing procurement
Benchmark: Recommended packaging design agencies
WFA member benchmark on recommended packaging design agencies.
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Marketing technologyAIMarketing technologyMarketing technology
Tackling the nitty gritty of Generative AI
No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
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Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
Brands are trailing on data transformation
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
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Organisation & structure
Benchmark: Internal brand communications and engagement
WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
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2024 Global Marketer Conference to focus on becoming better brands
How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…
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CMO: The impossible job?
Has CMO become an impossible job? Five industry leaders share their view.
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Agency managementMarketing operationsOrganisation & structure
Spotlight: Housekeeping: In-house agency trends and challenges
WFA webinar on in-house agency trends and challenges
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Diversity & Inclusion
Unstereotype Alliance: ‘State of the Industry' report 2023
The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
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ProgrammaticMedia literacy
Spotlight: ANA Programmatic Media Supply Chain Study
Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Marketing procurement
Spotlight: Creative Production & The Economic Climate
Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Agency remuneration & contracts
Spotlight: The Evolution of Sponsorship
Sponsorship has grown up.
For many brands, sponsorship used to be viscerally driven, often without any strategy and often…
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Marketing procurement
The year ahead for procurement
Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies…
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Digital policy
Unpacking the Digital Services Act: A Q&A session with Google
A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…
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Agency review & pitchingGamingMarketing procurement
Benchmark: recommended sponsorship activation partners
WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
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Marketing effectiveness
WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
The first meeting of the WFA Media Community in 2024.
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Agency remuneration & contractsAI
Spotlight: Search Engine Optimisation (SEO)
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
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Consumer insightData & analytics
The new rules for successful insights teams
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
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Green claims rules could be good for brands
Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…
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Marketing’s new ways to deliver value
In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…
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Diversity & Inclusion
Six WFA partner predictions for 2024
Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
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Three new colleagues join WFA team
Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.
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Call for submissions: WFA President’s Awards 2024
WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May
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Marketing effectiveness
Insight Forum Connect meeting overview (November 2023)
Overview of the Insight Forum held in New York City in November 2023
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Consumer insight
Benchmark: Measuring the ROI of the Insights function
WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Consumer insightData & analytics
Benchmark: Consumer Intimacy Programs
WFA member benchmark on perspectives on Consumer Intimacy Programs
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Consumer insight
Benchmark: Insights Core Competencies
WFA member benchmark on the key skills insights leaders are focusing on
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Agency managementMarketing capabilities
In-housing set for rapid and continued growth at major multinationals
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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Brand purposeBrand reputation
Better Marketing podcast 2023 key learnings
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…
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InfluencersInfluencersMarketing procurement
Benchmark: end to end talent management process - in-housing vs outsourcing
WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
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Successes in a tough year
The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest…
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The big themes for 2024
The WFA’s experts identify five areas for action in the year to come.
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COP28 – over to business
The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business…
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Marketing effectiveness
Media Forum Connect meeting overview (November 2023)
Overview of the Media Forum held in New York City in November 2023
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Keeping the faith in humanity (in marketing)
This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and…
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Marketing law
The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…
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Polish Organisation of Advertisers launched
New Polish association POR joins WFA’s global network of national industry associations, in more than 60…
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Marketing effectiveness
CMO Forum Connect meeting overview (November 2023)
Overview of the CMO Forum held in New York City in November 2023
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Marketing law
Green Claims Directive – At-a-glance briefing
In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…
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Agency remuneration & contracts
Spotlight: A 2023 Agency Roundup - Beyond the Surface
Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
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Digital policy
DGX meeting overview (November 2023)
Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
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Agency review & pitching
Pitch Management - Key Stages for Success
Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…
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Digital policy
WFA position paper on DMA implementation
WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
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Digital policyAIData collection & privacy
Data Ethics Workshop: Generative AI
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Joint industry statement against banning green claims on products containing certain substances
WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…
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Brand safetyMedia transparencyBrand safety
WFA response to Adalytics report on Google Search advertising
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…
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What marketers need from COP28
2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…
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Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology
Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…
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Increasing e-commerce effectiveness in APAC with enablers
Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…
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Happily Ever After? Promoting Climate Storytelling at COP28
Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…
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Marketing capabilitiesOrganisation & structure
Marketing capability: the soft reply to a hard question
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
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AI
Benchmark: Generative AI training
WFA member benchmark exploring training in Generative AI.
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Marketing procurement
Benchmark: Global category management - Production consultants
WFA member benchmark on how marketing organisations work with production consultants.
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Consumer insight
Benchmark: Consumer segmentation partners in APAC
WFA member benchmark on identifying segmentation suppliers in APAC
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Marketing capabilities
Benchmark: Marketing Capability Investment
This new WFA member benchmark dispels the myths on capability investment.
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Agency remuneration & contracts
Spotlight: Enhancing Media Transparency in China: Actionable Insights
Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…
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Digital policy
Unpacking the Digital Services Act: A Q&A session with TikTok
A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…
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Media governance
Media budgets are on the rise, finds WFA and Ebiquity annual research
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
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Pitch Smart - A Study by MediaSense
MediaSense's global survey of 100+ media agency professionals
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Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)
Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which…
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Digital policy
Meta’s behavioural advertising practices in Europe
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…
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Marketing procurement
Benchmark: Savings Categorisation of Inflation Hedging
WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.
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Organisation & structure
In-House Forum Meeting Overview (Oct 2023)
Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…
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The Marketer's Forecast 2024
MediaLink's global annual survey of 400+ marketing leaders
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Digital policy
Unpacking the Digital Services Act: A Q&A session with Meta
A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Brand purposeBrand reputation
WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…