Insight Forum - About
For global/regional market research and consumer insight specialists
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The Insight Forum is WFA’s newest peer-to-peer group and now boasts 150 consumer insight professionals from WFA’s member companies. The group is the only global network for global client-side consumer insight leaders.
Topics on the agenda were:
- Insights and marketing effectiveness
- Consumer insights & marketing effectiveness: round-table
- Workshop: Merging data analytics and consumer insights