About Policy Action Group

Policy Action Group - About

For senior European public/government affairs professionals and national advertiser associations


WFA offices

The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications. Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming events

  1. Responsible Marketing Pact Remote

    26 May 2020

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  2. External Event: Online Talk Peter Field: Insights On Advertising In Recession Agencies & Partners

    26 May 2020

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  3. Webinar: Client-agency performance evaluations: the agency view Remote

    26 May 2020

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  4. Policy Action Group Remote

    26 May 2020

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  5. WFA Executive Committee Meeting Remote

    27 May 2020

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