About Policy Action Group

Policy Action Group - About

For senior European public/government affairs professionals and national advertiser associations


WFA offices

The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications. Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming events

  1. WFA Webinar: The future of cookies and digital advertising Remote

    Remote Belgium

    26 Feb 2020

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  2. WFA Forum

    Istanbul Turkey

    27 Feb 2020

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  3. WFA Webinar: Social Commerce in China - Content, Conversations & Consumers Remote

    Remote Belgium

    03 Mar 2020

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  4. WFA Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol Remote

    Remote Belgium

    12 Mar 2020

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  5. WFA Webinar: Making the most of Dynamic Creative Optimisation (DCO) Remote

    Remote Belgium

    18 Mar 2020

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