About WFA Webinar: The future of in-housing (content/creative)

WFA Webinar: The future of in-housing (content/creative) - About

Breaking down the barriers between marketers and agencies.


Remote

The trend towards greater in-sourcing is set to continue. According to WFA research, more than 70% of members have plans for more in-sourcing marcoms activities in the future.

Unilever launched U-Studio in 2016 with the aim to increase the speed and relevancy of its digital marketing, whilst controlling cost. Together with Oliver, they built 21 U-Studios across 18 countries. These are now used by three-quarters of Unilever’s brands.

This webinar will see in-housing pioneer Simon Martin (founder/CEO Oliver) and Giles Morrison (Global VP Brand Communications Excellence & Unilever Brand) share their experience, debunk some myths and help WFA members understand the practicalities of building and running a successful in-house agency.

This webinar will last 90 minutes including Q&A.

10am EST | 4pm CET, February 19

Please note: No recording or slides of this webinar will be shared.

This webinar is for WFA Members only.

Upcoming events

  1. WFA Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation Remote

    08 Apr 2020

    Show more
  2. WFA Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic Remote

    09 Apr 2020

    Show more
  3. Remote CMO Forum: Leadership in a time of Covid19 Remote

    Remote Belgium

    15 Apr 2020

    Show more
  4. WFA Webinar: Better sponsorship outcomes through better category management Remote

    16 Apr 2020

    Show more
  5. WFA Webinar: The EU Pledge - a practical guide for marketers Remote

    20 Apr 2020

    Show more