WFA Webinar: Data safety and risk, benchmarking approaches across the industry - About
An analysis and benchmarking of data safety and risk across the industry.
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Trackers on websites and apps are seen by many marketers as an essential tool to deliver relevant content and advertising. But some trackers carry more risk than others when it comes to data safety. In this webinar, Magid Souhami, International President, Global Data Bank will share analysis and best practice using a 'data safety index' which will help WFA members benchmark their approach to data safety and analyse risk on their digital platforms.