About Webinar+: "Ask the Sourcing Board" Live session

Webinar+: "Ask the Sourcing Board" Live session - About



It’s been 12 months since the WFA launched the Global Sourcing Board, whose goal is to revolutionise the practice and perception of marketing procurement. The group has been working on different hot marketing procurement topics over the past year, and is now delighted to host a series of 60-minute live sessions where attendees can ask the questions of their choice.

Our very first topic will be: performance evaluations that are fair and motivating for agencies

WFA is now collecting questions from its members. Pre-submit your questions when registering – our panel will do their best to answer as many of your concerns, questions and challenges in relation to client-agency performance evaluations. 

Facilitated by WFA, our panellists for this session will include:

  • Tracy Allery, Associate Director, Global Procurement, Agencies & Marketing Excellence, Mondelēz International (Chair of the Board)
  • Ekaterina Agafonova, Global Strategic Sourcing Director Commerce, Heineken
  • Myriam Benichou, Global Marketing Sourcing Director, L’Oréal
  • Jennifer Mclachlan, Director, Brand Building Purchases, P&G

Please note: no recording or slides of this webinar will be shared.

This webinar is for WFA Members and you can register by invitation only. If you missed the invitation, please contact events@wfanet.org.

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