About Responsible Marketing Pact

Responsible Marketing Pact - About

The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.


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  1. WFA Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation Remote

    08 Apr 2020

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  2. WFA Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic Remote

    09 Apr 2020

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  3. Remote CMO Forum: Leadership in a time of Covid19 Remote

    Remote Belgium

    15 Apr 2020

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  4. WFA Webinar: Better sponsorship outcomes through better category management Remote

    16 Apr 2020

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  5. WFA Webinar: The EU Pledge - a practical guide for marketers Remote

    20 Apr 2020

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