About Responsible Marketing Pact

Responsible Marketing Pact - About

The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union.


AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard are members of the Responsible Marketing Pact. The group's objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

Register for this remote session here.

This meeting is open to RMP members only.

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Upcoming events

  1. Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis Remote

    03 Jun 2020

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  2. External Event: Contagious / Advice for the Next Decade Agencies & Partners

    03 Jun 2020

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  3. NAC remote session: Delivering membership value remotely in light of Covid-19 Remote

    09 Jun 2020

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  4. DSA Task Force Remote

    10 Jun 2020

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  5. Webinar: An introduction to the offshore market for creative production Remote

    25 Jun 2020

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