WFA’s Outlook is the industry’s reference point for global annual media cost inflation and deflation. Outlook has not yet been updated to reflect the radical destabilisation the media markets have experienced as a consequence of the Covid-19 pandemic. We’re working on it. In the meantime we recently compiled perspectives on pricing from across the industry.

Now, as the picture becomes clearer, we’d like to run a series of webinars from our inflation data contributors, so they can outline their thinking for the remainder of the year.

Up first - join one of the below sessions to hear from Mark Gallagher (EVP Global Investment at Omnicom Media Group).

For more information about this topic, please get in touch with Matt Green at m.green@wfanet.org

Please find the recording here.