Programmatic and Data Forum - About
WFA’s Programmatic & Data Forum provides client-side marketers in global programmatic, adtech, martech and media roles the opportunity to exchange and address common programmatic challenges, and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule.
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Session timing: Wednesday 9th September 9am-10:30am (NYC) | 2pm-3:30pm (London)
Session focus: Global Programmatic Data & Tech Ecosystem
Research update: Programmatic data & tech models
Matt Green (WFA) to share outputs from recent research looking at the technology used by members for programmatic purposes.
Stimulus: Your programmatic data & tech ecosystem
Mazen Mroue (Senior Global Digital Media & Technology Lead, Friesland Campina) to share on the journey Friesland Campina has been through with respect to tech selection, with reference to the pros and cons of different global technological approaches and tools.
Round-table exchange: Ecosystem challenges & solutions
In a structured discussion all participants to share perspectives on the programmatic data & tech ecosystem, focusing on challenges (and potential solutions). Potential topics for discussion include: walled garden issues, publisher partnerships and ID alternatives…
This Forum is for WFA Members only.
