Spotlight: Where do great ads thrive? - About
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Join us as Kantar share insight from their new research around attitudes to offline and online media environments.
Media Reactions is the first evaluation of a selection of global media channels and brands among consumers and marketers. Their ‘ad equity’ metric measures audience attitudes to ads in each environment, along with a diagnoses to understand the impact different platforms have on ads and your brands.
Duncan Southgate will share the best ranked global and regional media channels and success factors for brand owners to keep in mind. This exclusive WFA session will include additional insight not available in Kantar’s previously published materials.
09.00-10.00 (LONDON) · 10.00-11.00 (BRUSSELS) · 16.00-17.00 (SINGAPORE)
11.30-12.30 (NEW YORK) · 16.30-17.30 (LONDON) · 17.30-18.30 (BRUSSELS)