About WFA Webinar: Social Commerce in China - Content, Conversations & Consumers

WFA Webinar: Social Commerce in China - Content, Conversations & Consumers - About

With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.


Remote

Join Ali Zein Kazmi - VP Partnerships & Strategic Development, Asia Ogilvy China as he provides insights into what is tipped to be the next disruptive formula to owning China's marketplace with an understanding of how Chinese shopping habits differ from the rest of the world, due to the tremendous reach of ecommerce and high penetration rates of social media. Look at the 6 different models of Social Commerce influencing how Brands go to market, learn from some great examples of excellence in Social Commerce and understand the capabilities required to get a leg up in a competitive and captivating marketplace.

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