WFA Webinar: In-housing Programmatic Media Success - About
The responsibility to in-house and digitally transform your media buying can seem overwhelming. But no matter what is reported in the press, no-one has all the answers.
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This webinar covered how to make the decision on what model of in-housing is best for your business. Followed up with how the tech, process, data and people need to work together to form an efficient in-house operation.
In-housing consultancy, Infectious Media, drew on years of experience in helping brands take control of their media buying and gave techniques to use to our attendees to start in the right direction.