About Responsible Marketing Pact (RMP)

Responsible Marketing Pact (RMP) - About

The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union.

AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard are members of the Responsible Marketing Pact. The group's objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

This meeting is open to RMP members only.


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Upcoming events

  1. WFA Executive Committee Meeting Remote

    19 Oct 2021

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  2. Marketing Capability Forum Remote

    20 Oct 2021

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  3. Sourcing Forum Remote

    21 Oct 2021

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  4. Media Forum Remote

    27 Oct 2021

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  5. October 2021 GARM Community Call

    28 Oct 2021

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